deviant art

Deviant Login
Buy ArtBuy T-Shirts & Gear Buy adCast Buy Premium Membership
Shop		  Join deviantART for FREE Take the Tour
[x]
Browse More Like This
Shop Similar Prints
This Print Not Available more ▶

More from ~Thrill-Seeker

Featured in Groups:

Not currently featured in any groups.

Details

July 15, 2007
1.4 MB
7016×4961
Link
Thumb

Statistics

Comments: 0
Favourites: 9 [who?]


Views: 1,362 (0 today)
[x]
:iconthrill-seeker:
This is a project I did for university...

The breif was to internationally advertise PUMA during the olympic games using forms of ambient media.

Ambient media is using things that do not belong to the classic advertsing groups (i.e. print, newspapers, tv's, posters, cinema etc.) for example advertising with graffiti, blimps, bottle caps, pavements, guerilla advertising etc.

I chose to do advertise puma by using an animated animation of a bounding puma to be projected by vehicles onto buildings and structures aroud the world, as well as mbile exhibitions where people can play 5-a side football, view the latest puma products in a display area and watch their country participate in the olympic games on widescreen TV's.

Key words:
fashionable, urban, different, modern, suprising, international, fun, engaging, distinct, pasiionate, mysterious. Above all i felt my solution had to create a 'buzz' or interest among the public.

Presentation page 01: [link]
Presentation page 02: [link]
Presentation page 04: [link]
Illustrated Idea: [link]

To create the illustration to show how the PUMA projection would be seen in tokyo i used this image [link] by artandgo.
No comments have been added yet.

Add a Comment:
 
Preview   Add Comment
©2013 deviantART. All rights reserved
About Us | Contact Us | Developers | Careers | Site Tour | Help & FAQ Advertise | Premium Membership Etiquette | Privacy Policy | Terms of Service | Copyright Policy